Marketing

At this point you’re in serious denial if you aren’t practicing some form of content marketing (most of us spend over a quarter of our marketing budget on it). And while we’re all told how important it is, there are days we ask ourselves: is it really worth it?

What is it that gets companies like Apple, Google and IBM (ranked 1, 2 and 3 respectively) ranked as the most valuable brands in the world? And what does it take for a brand like Subway to jump in brand value over 5700% in one year?